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Lewis Hamilton’s Almave Blanco lands in the UK

Lewis Hamilton’s Almave Blanco lands in the UK

The second formula of the alcohol-free ‘spirit’ brand Almave is distributed in the UK by Mangrove Global.

Lewis Hamilton created Almave with Casa Lumbre

Almave was created by Hamilton and Mexican spirits group Casa Lumbre. Blanco’s launch follows that of Almave Ámbar Distilled Non-Alcoholic Blue Agave Spirit, which arrived in the UK in March.

While Ámbar is meant to be drunk straight up, Blanco is best suited for mocktails.

Like Tequila, Almave is distilled from agave in Jalisco, Mexico. The fermentation process is skipped, making the drink alcohol-free.

Iván Saldaña, Master Distiller at Casa Lumbre, said: “We believe we have redefined what is possible with the distillation of blue agave, preserving the true production and craftsmanship of centuries-old Mexican tequila-making traditions. We are incredibly excited to bring our land and traditions to more places around the world.”

“We are happy to have preserved the true production and craft of making Tequila, but without the alcohol. Although there are faster ways to make it, we cannot imagine a valuable ‘spirit’ without it.”

Hamilton won the British Grand Prix at Silverstone on Sunday (July 7).

He said: “Almave Blanco tastes better than ever after winning my home race.

“I am proud to launch Almave Blanco in the UK. It joins Almave Ámbar and stands out from everything else on the market as a quality, alcohol-free alternative without compromising on taste, authenticity or process.”

Almave Blanco has an RRP of £24 (US$31) and is available to both the on-trade and retail sectors through Mangrove Global.

Nick Gillett, Managing Director of Mangrove Global, said: “It is an absolute pleasure for Mangrove to launch the second SKU of Almave – particularly as it is a liquid that brings the great flavours and party feel of Tequila, with the low ABV that consumers are looking for.

“The team behind this drink have worked hard to deliver something fresh and exciting to British drinkers – and it’s been a long time coming.”