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Victoria Chamber of Commerce and Mustard Seed ensure ‘no family goes hungry’

Victoria Chamber of Commerce and Mustard Seed ensure ‘no family goes hungry’
Victoria Chamber of Commerce and Mustard Seed ensure ‘no family goes hungry’

Mustard Seed hopes to kick off their summer campaign “Hunger Doesn’t Go on Vacation. Also Do We”

The Greater Victoria Chamber of Commerce is partnering with Mustard Seed to spread the message about the need to invest in the well-being of vulnerable residents as pressure on food banks in the region increases.

Mustard Seed CEO Treska Watson said in a press release that the amount of food donated drops significantly over the summer, leaving food banks’ shelves “dangerously empty.”

She said their goal is to raise both money and canned food to ensure “no family goes hungry this summer.”

“Business people are incredibly compassionate and dedicated to improving the quality of life for others,” Bruce Williams, CEO of the Greater Victoria Chamber of Commerce, noted in a press release. “When I speak to members of the chamber on a daily basis, I am amazed at how supportive businesses are of others, even though they receive constant requests for help. We are asking our business community to raise awareness of this issue so that those who are in a position to invest in this solution are aware of the need.”

The chamber says it surveys its members annually to stay informed and understand advocacy priorities for local businesses. Awareness of the food security challenges facing the region has increased in recent years. They also say local businesses are concerned about affordability issues that many customers and employees face, as well as the need to support people who face challenges that can lead to social instability.

Mustard Seed’s summer campaign, called “Hunger Doesn’t Go on Vacation. Also We” will roll out over the summer and they hope to raise awareness of hunger across the South Island, including areas served by other food banks that are also experiencing increased demand.

Businesses interested in participating can call The Mustard Seed at 778-677-1335 or email [email protected]. They can then drop off signs and instructions at the individual businesses.